Development Challenges Tourism In Pakistan â€Myassignmenthelp.Com

Question: Discuss About The Development Challenges Tourism In Pakistan? Answer: Introduction Tourism sector has been considered as the fastest growing sector in the industry. Moreover, it is also has been ranked as the largest revenue earner and contributor to the economic developments and growth within a region. Identification of the sport tourism has been done by the tourism sector and which refers to the understanding of travel which also includes the activities related to sports as an integral market (Ardahaey, 2011). It is of very much essential for the societies and the business organizations to enhance and develop the understanding about the advantages and impacts on sports tourism, potential sponsorship opportunities and other components which are involved in strategizing and planning for a successful event. And this is done so as to compete in emerging sport tourism market. Sport tourism can be considered as beneficial option initiative for economic development, including municipalities, tourism and sport partners. The below executed analysis has been made focused o n the report which involves the discussion on the sports event which has been conducted by a business organization. Mercedes Benz is a multinational corporation which has been operating the business activities and supplying its products and services to sport events. Moreover, the business entity has also been offering a special services .i.e. Mercedes Benz Suites which are used for conducting the different sports events in the region of Singapore and also in other regions. The sports event which has been presented as an example is the The Color Run Night, Singapore (Alexandris Kaplanidou, 2014). This sports event is a 5 kilometer and un-timed colorful night run. Moreover, the further report has been concentrated on describing the different aspects of this sports event which involves tourism receipts, the level of competition faced by the entity etc. The varied range of mechanisms and the tools for analyzing and evaluating the sports event and also the same will be done for Business Corporation, Description of the company Mercedes Benz is Multinational Corporation and is also an international and well renowned name in the sector of automobile manufacturing. The brand name is also a segment of German Company Diamler AG (Babin Zikmund, 2015). The business corporation is a well renowned name in offering luxury vehicles, trucks, busses and coaches. 1926 is the year when the company came to existence and started offering the products and the services and the entity has been headquartered in Stuttgart, Germany. Manufacturing and offering the most comfortable, safest and most efficient vehicles all over the globe has been considered as the prime objective of the business corporation. The business entity is very much customer oriented and due to which the needs and requirements of the consumers are considered on priority. This enables the company to develop and design the vehicles which offers a high level of satisfaction to the consumers. The business firm has been offering the exceptional range of engineeri ng products, visionary designs and standard innovation in their offerings since long duration. The multinational corporation is also involved in sponsoring various sport events and through this medium the promotion is executed on larger grounds (Barcelona Field Study Centre 2017). The business entity has been offering the products and services to the sports events in the region of Singapore. The services offered for the above mentioned sports event are the two storey Mercedes Benz suites a full service bars for the athletes, plush lounge seating after running, free Popsicle tasting etc. Description of the sports event The Color Run Night is a five-Kilometer, un-timed colorful night run in which the participants or the runners are quenched from head to toe in neon colors at each and every milestone. The runners are also wearing black-light, headlamps for illuminating the night life (Bulwa, 2013). This event is also termed as sweet starlit party which is featuring a four color zones and color throws. There is also sweet music played which is pumped from all the zones. This music offers a pleasurable experience of nightlife. The event has been considered as the nocturnal method of experiencing the 5K. The participants or the runners are expected to wear a black-light head lamp which is for capturing the UV reactive powder when the color id thrown and the glow of the color zones and the night attractions throughout the entire neon action (Evans and Campbell., 2013). Generally, this event is also named as a glowtastic party after the start of the event and is same till the end. This event is also terme d as the Happiest 5k event or party on the planet. This is a unique paint race, which is organized for celebrating the happiness, healthiness and independence. The numerous participants and the runners are quenched from head to toe in the neon colors at each and every milestone. Backlight headlamps are wore by the participants so as to lighten the glow of nightlife. This headlamp to snatches the Ultra Violet reactive powder which is thrown over the runners during the color throws. Moreover, it captures the glow of color zones and attractions at night during the whole neon course. At present this event has been considered as one of the largest night event in the world and approximately more than 6 million runners all over the world in over 35 nations (Fyall Shipway, 2013). The event is based on the two major rules and which are required to be followed by the runners, that the runners are expected to come to the beginning line being dressed in the brightest neon styles cloths and fin ish plastered in glowing colors. Description of the services Mercedes Benz is a Multinational Corporation which is a globally renowned name in the industry of automobile manufacturing (Getz, 2008). The business corporation is a well renowned name in offering luxury vehicles, trucks, busses and coaches. Manufacturing and offering the most comfortable, safest and most efficient vehicles all over the globe has been considered as the prime objective of the business corporation. The business firm has been offering the exceptional range of engineering products, visionary designs and standard innovation in their offerings since long duration. The multinational corporation is also involved in sponsoring various sport events and through this medium the promotion is executed on larger grounds. The business entity has been offering the products and services to the sports events in the region of Singapore Toursims recipts The mentioned sports event is an international event that is recognized very well all over the globe. The event tempts the tourists and the travellers on international grounds (Hollensen, 2015). A potential growth has been observed in the sports in the place making objective in the region of Singapore. Moreover, the regions has been organizing number of other sports events, such as, Singapore Grand Prix, Singapore Olympics, Singapore run events etc. On the basis of the conducted research it has been analyzed that in case of Color Night Run 2016, both the tourist arrivals and tourism receipts were estimated more as compared to the predicted data. Approximately, the tourist receipts showed a hike of 7.7% to 16.4 million in comparison and whereas the tourism receipts were noted at 14 and which grew to $24.8 billion (Dias et al., 2014). On the basis of another survey conducted by Singapore Tourism Board it has been determined that tourism sector in Singapore has been considered as the st rongest sector in 2016. Economic factors The main objective of the mentioned event id profit earning and the same has been regulated by The Color Run LLC. The event has also partnered with number of national and international charities, local food pantry or hospital services for children are the examples of these charities. Profit earning has been offering a high rate of growth to the nation. It has been observed that earlier before the execution of this event in 2016 (Nieves Quintana, 2016), Singapore was considered as a weaker economy. But occurrence of this event has imposed number of positive effects on the economy and has also contributed in re-energizing the tourism of the nation. The events tempt the tourists for purchasing the dresses, headlamps, food and beverages and shopping and also on accommodation in the region. This has been largely contributing in the economic development. The organization in country can promote their business operations by sponsoring the event, like; Mercedes Benz (Santos Alonso, 2014). Target market The business entity for this sports event have a wide range of target market as this event can be joined or participated by young, old, local, foreign or the tourists for every age group (Singapore Tourism Board 2017). The sports event is participated by the athletes and common audience who have different speeds and sizes. Only there is an age criteria and .i.e. the participants are required who are below 18 years are required. This waiver form is required to be signed by their guardians and parents, permitting them for race. The children below 7 years are free to run. Demographic competitors Black-light Singapore has been considered as the biggest rival of Color Night Run. As compared to the color night run event the Black-light does not concentrate on how fast the runners are running and what they enjoyed. The athletes and the participants who are in search of good time are welcome to this event. This event has been considered as one of the coolest themed running events all over the globe (The Color Run 2017). An amount of 50$ for first 3000 runners and then goes up to 65$ has been charged as a registration fees. Products There are numerous services offered by the business entity at the Color Night Run event Singapore. For instance, variety and comfortable suites for the participants, these include the suites which are located at the field level (The Color Run 2017). These suites are designed for facilitating the participants with the luxury and other required services. Additional services include the bars for premium seating participants or the tourists. Moreover, these luxury suites includes all the required amenities, VIP parking passes and premium catering services. Varied range of prices and packages are offered by Mercedes Benz. The prices of suites vary and can be chosen by the participants according to their income level and affordability (Woodside Martin, 2008). The suites vary according to their services and these are considered as the best revenue earning source for the sponsors and the economy as a whole. The official websites is the main location from where the participants and tourists can fids required data (Mok, Sparks Kadampully, 2013). Moreover, sets of effective distribution channels are also used by the business organization. Social media through internet has been considered as the biggest promotional medium which has been widely used by the event organizers. Also organization has been making use of offline for grabbing the attention of runners and other related audience. Volunteers for the stadiums and staff and the other workers for assisting the runners and the participants are considered as the people of the organization. The volunteers are trained to assist and aid the participants for offering various services. This also includes check-in process, registration, food and beverages services. Physical Evidence The stadium suites, the food joints and the service bars should have good ambience so as to offer better services to the participants (Goodall Ashworth, 2013). The staff at suites is very comforting and cordial and also a dress code is followed by the staff and volunteers. The below executed is the SWOT analysis which has been conducted for determining the following factor of the sports event: The Color Night Run event Singapore can target the market on wide range as families, old and young people, handicapped people can participate, and this can be considered as the strength of this event. Another plus point of the occurrence of this event is that it is held at weekends and that is the main reason which provides possibility to more audience to participate (Asdullah, Ahmad Parveen, 2015). Weakness Due to less popularity in the regions other than Asia pacific regions the event can face the issue of short of volunteers. Also a communication gap has been observed in the offline and online media and which have grown as a weakness for the event. Sometimes poor planning and miss management can also be proven as a weakness for the event. Opportunities The event has been considered as one of the biggest attraction for the tourists and sports lovers from all over the globe. The same is in the case of media and investors; they are also getting attracted towards this. This attraction develops new opportunities such as development of new partnerships with charity organizations and sponsorships with emerging organizations on local and international level. Intensification in the competitive environment has been considered as the biggest threat for the color Night Run event. Blacklight Run can be considered as the biggest rival which has come-up as the threat for the event and which has also become the reason for diverting the interest of people towards other events. Business model canvas for sports event Product positioning has been termed as the mechanism which is utilized for communicating and establishing the brand image of the company and their products and services in target market. Effective positioning strategies are utilized by Mercedes Benz for executing establishing the products in the market and also the sports event. Product differentiation methodology has been adopted by the business entity for positioning the product (Pedersen Thibault, 2014). For the Color Night Run event, the business entity has been offering its stadium suites and services clubs, where participants and runners. Moreover, the business entity has been offering a varied range of services and that to different cost packages, so it can be experienced by every runner according to their affordability. Management structure The management team plays an integral in the execution of the operations and functionalities of the business. The management has been engaged in the various functions. The below presented is the diagram which has been indicating the management structure for The Color Night Run event in Singapore. This diagram represents the structure which includes different hierarchy of management within the business organization. The top level management of this sports event consists of the advisory committee and authorities which play a role of planning for the sport event also decisions regarding the event, such as; location, city for event are liable to this comity. Duties and responsibilities of middle and lower level management comprises of rewards, instructions for runners etc. Forecasting Revenue generation in the Color Night Run event can be done ticket selling, registrations, memberships etc. On the basis of the conducted research it has been predicted that there will be huge revenues this year, i.e. 70$ million, is the estimated increase by 5% in the second year. An increase in the awareness about this event, there will be a hike in the revenues by 10% for the third year. Conclusion In the limelight of the above executed analysis it has been concluded that Mercedes Benz is the multinational brand name in the sector of automobile and other related services and are organizing a ports event .i.e. the color night run event, Singapore. The above presented report has been References Alexandris, K., Kaplanidou, K. (2014). Marketing sport event tourism: sport tourist behaviors and destination provisions. Sport Marketing Quarterly, 23(3), 125-127. Ardahaey, F.T. (2011). Economic Impacts of Tourism Industry. International Journal of Business andManagement, Vol. 6, No. 8, pp. 206-215. Babin, B.J. and Zikmund, W.G. (2015). Exploring marketing research. Cengage Learning. Barcelona Field Study Centre. (2017). Tourism Costs and Benefits. Retrieved from https://geographyfieldwork.com/TourismProsCons.htm. Bulwa, D. (2013). Color Run attracts casual athletes. 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