Organizational Behavior New York University - 1746 Words

Full Title of Your Paper Here Pachara (Jeen) Snidvongs Na Ayudhaya Team B (Disney) Organisational Behaviour New York University May 1st 2015 Your Full Title of Your Paper INTRO NEEDED Team B, also known as the Imagineers, was a group of add-ons and extra members of sorts. When originally formed, it only had four members who happened to be sitting in proximity to each other. I was given the choice to join an all girls team or to join Team B and I choose to join the latter. Our last addition to the group was someone who entered the class late a few weeks after everyone and thus we adopted him into our team. We originally struggled to choose a company that would have substantial information available on its organisational principles yet at the same time was exciting and innovative. After the other groups had chosen old standbys (Google and Facebook), we took our time to find a company that we were genuinely interested in, ultimately we choose The Walt Disney Company (Disney). Disney fulfilled our criteria, it was an established company that had been around for a while and there was a lot of publically available information, it was new and innovative thro ughout its history and most importantly, as one of the world’s largest media conglomerate it has multiple facets of the business that we could explore to find interesting insight about its organisational culture. Diversity is generally defined as â€Å"acknowledging, understanding, accepting, valuing, andShow MoreRelatedOrganizational Learning: Annotated Bibliography Essay1375 Words   |  6 PagesBond, 2006. Working with Barriers to Organizational Learning. Networking for International Development. Retrieved from: http://www.bond.org.uk/data/files/resources/467/Barriers-to-Organisational-Learning-.pdf Bond is the network for over 290 UK-based non-governmental organizations working in the international development and development education. The organization stresses the barriers to organizational learning as due to bias for action, failure to hold discussions, and lack of commitmentRead MoreOrganizational Behavior1387 Words   |  6 PagesOrganizational Behavior Michael J. Bonnie CJA444 June 5, 2014 Eddie Gordon Organizational Behavior Organizational behavior is the study of how employee’s behavior interacts within an agency’s work environment. It includes many subjects which include sociology, communication, psychology, and management. Its primary purpose is to review and report in the ever expanding study in criminal justice organizational behavior areas in the workforce. This discussion focuses on the forces of change andRead MoreRunning Head: Reply 2. Hello!. Matthew 18:15-17 States1464 Words   |  6 Pagespositions. It is important that you challenge employers to ensure that growth is the main objective and that they are aware of all the great things that you bring to the table. Kinicki, A., Fugate, M. (2016). Organizational behavior: a practical, problem-solving approach. New York, NY: McGraw-Hill Education. Reply Quote Mark as Read Thread: DB1 Post: RE: DB1 Author: Amber Osbourne Posted Date: January 29, 2017Read MoreBeneficial Management Contributions 1482 Words   |  6 Pagesrisks involved that can bring on the worse of out comes; a shattered vision. A valuable key to ensure the vision does not crumble at its very foundation is management. Management is the process of working with people and resources to accomplish organizational goals ( Bateman, and Snell). Now we must ask, is there one fool proof management blueprint to guide the way to an organizations inevitable success? As wonderful as that would be unfortunately, there is not. Through the course of time there haveRead MoreCharacteristics Of Effective Leadership Behavior Of Secondary School Principals Essay1540 Words   |  7 Pagesleadership behaviour of secondary school Principals’, Maharaja Sayajirao University of Baroda. Cited in MB. Buch Fifth Survey of Educational Research (Vol. II) NCERT, New Delhi, Pp.879-880. DFID (2000) ‘Poverty Elimination and the Empowerment of Women Gender Inequality poverty and human Development’, UNESCO Publication. Diwan, R. (1993) ‘PhD (Education) in MB. Buch Sixth Survey of Educational Research’ (Vol. II) NCERT, New Delhi, Pp. 503-504. Donna, M.S. and Edward A.H. (1995) ‘Constraints on theRead MoreBmal 500 Syllabus889 Words   |  4 PagesBMAL Course Syllabus BMAL 500 Organizational Behavior Course Description This course discusses managerial competence in understanding the human output of organizations from the viewpoints of individual, group, and organizational systems levels. Emphasis is given to assessing one’s personality and values and to applying course material to one’s work environment. (Formerly BUSI 500) Rationale Without wise application of organizational behavior, no manager can consistently manageRead MoreEssay on Organization Ethics1201 Words   |  5 Pagesthe employees uniformed in what the organization strive to have as organizational behaviors and help the employees have guidelines to make ethical decisions that protects the organization. Every organization also has a profession responsibility to conduct business honestly and ethically. Our readings reported, â€Å"Experts estimated that U.S. companies lose about $600 billion a year from unethical and criminal behavior† Kinicki and Kreitner (2009). The organization could avoid having ethicalRead MoreThe Smartest Guys Of The Room, Or The Most Unethical?1723 Words   |  7 PagesMariam Al Dobouni Ethics Essay OHBR 330 March 3, 2015 The Smartest Guys in the Room, or the Most Unethical? Making ethical decisions often requires a trade-off. Whether it be for an organizational formation or individual, there is always a cost. After a number of scandals from ethical misconduct within Enron, the proper course of action was once questionable, but now revealed. Nevertheless, organizations continue to struggle with moral decision-making on a daily basis as they consider the cost ofRead MoreLeadership and Organizational Change Concepts Worksheet1042 Words   |  5 PagesLeadership and Organizational Change Concepts Worksheet Concept Application of Concept in the Scenario or Simulation Reference to Concept in Reading Feedback Process In the Simulation, CrysTel contracts consultants to conduct surveys internally to identify the weakest and strongest of the departments characteristics. The consultants have been given a budget of $65,000. An Employee Satisfaction and Climate survey (with a total cost of $48,000) was utilized by the consultant. This is theRead MoreServant Leadership Essay1490 Words   |  6 PagesRunning head: SERVANT LEADERSHIP EFFECTIVENESS TO ORGANIZATIONAL CHANGE Servant Leadership Effectiveness to Organizational Change May 13, 2006 Introduction Real change leaders are not found among the top executives within an organization. Although, top executives participation is important to change within an organization, the real change leaders are middle and frontline managers, and he or she influence how the majority of people perform within the company. The most difficult aspect of

The Main Reason For Runaway And Homeless Youth Essay

The main reason for runaway and homeless youth in the U.S. is because of the lack of freedom within their homes. Runaway youth are usually teenagers and are perfectly capable of thinking rationally about short term and long term effects of their decision to leave home. Therefore, runaway youth leave their homes and lead a successful life out in the real world. Agencies like WaveC.R.E.S.T enable teens to think running away is fine. â€Å"Thousands of children, dirty, malnourished and alone, boarded the Orphan Trains near the turn of the 20th Century, desperately hoping to find families. Under the leadership of Reverend D.W. Comstock, Children s Home Society of Florida was established in Jacksonville on November 17, 1902. With a staff of two, we found homes for 21 children our initial year, operating with a budget of $400. Less than a decade later, Marcus â€Å"Daddy† Fagg became State Superintendent, guiding us toward our unwavering leadership in the child welfare arena.† (Children’s Home Society) â€Å"Public welfare was nonexistent and few laws protected children, spurring a national movement triggered by the constant stream of orphans traveling the tracks. On a quest to find families for homeless, neglected children, the movement ventured to Florida in the early 1900s, counting on support from the wealthy. But the year before, fires destroyed much of Jacksonville, eliminating potential philanthropic dollars. The lack of funds didn’t change reality: Florida needed aShow MoreRelatedThe Great Depression1296 Words   |  6 PagesThis act was created in 1974 there are many events that could have impacted the need for such a policy. One event that impacted the need for the RHYA is the Great Depression. The Great Depression led to about 400,000 young boys being homeless. Another important event is the Vietnam War, though it was coming to an end around the time that the act was passed, it lasted for many years and effected the family st ructure of American households. The draft caused by the war made a lot of families turn intoRead MoreEssay about Alone Without a Home: Homeless and Runaway Youth 1624 Words   |  7 PagesWithout a Home: Homeless Runaway Youths Across the country, there are children who leave home to avoid the dangers of home only to face the dangers of living on the streets. For some the urge to leave is short lived and they return home. For others it can be a lifetime of struggle as the situation they once thought was a good solution suddenly becomes a never ending nightmare as they fight to survive and face the harsh reality that they have no place to turn to. Homeless runaway youth are on theRead MoreIntroduction . When Researchers Asked A Group Of Homeless1731 Words   |  7 Pagesgroup of homeless youth why they left home, their responses were rather heartbreaking. Among some of their answers included were, â€Å"she kicked me out because I was too much of a problem for her†, â€Å"my parents are abusive and drug addicts†, and â€Å"because my mom never had a house and did drugs† (Bernstein, Fosters 2008). Unfortunately the number of homeless youths seems to be steadily rising. The U.S Department of Housing and Urban Development database found that there were twice as many youths, namelyRead MoreYouth Among The Homeless Essay1118 Words   |  5 Pagesignore the issue, it will always be there. However, the youth population is on the rise among the homeless. While the exact number of youth among the homeless is hard to determine, given various information about homelessness available and the age range that is cons idered youth, a 2012 survey from the Department of Education shows that 52,950 unaccompanied homeless youth were reported through school-based programs (Sparks 31). Homelessness among youth can be overcome or at least reduced, by reducing familyRead MoreHuman Trafficking : The United States1250 Words   |  5 Pagesin the United States? I started to dig to see what the reasons of children being trafficked in the US could be. One of the things that I came across was runaway children of America. Most runaways leave their home due to abuse, manipulation by others or their own parents kicking them out of the house. In an article on the Huffington post, it states that â€Å"the average age at which a teen first becomes homeless is 14.7 years old. The homeless youth population has more than doubled since 2007.† Young teenagersRead MoreHuman Trafficking Is A Modern Day Form Of Slavery1393 Words   |  6 Pagesexploitation of a small child.   Homeless teens are easy prey for a t rafficker. Strip clubs and other type places, though not illegal, often act as a place where sex trafficking takes place.   Many foreign victims are too scared to come forward because of the threat of being deported.   Even though the United States will not deport foreign citizens that are a victim of trafficking, the traffickers will tell them otherwise and the victims will believe them.   Other reasons that victim will not come forwardRead MoreAnalysis Of Marni Finkelstein s With No Direction Home 1394 Words   |  6 PagesThe book â€Å"With No Direction Home: Homeless Youth on the Road and in the Streets† written by Marni Finkelstein refers to the homeless youth. This book describes the lifestyle of the teenagers with no home and explains with detail about what consist in their everyday lives in the streets of New York City. The purpose of this book is to explain to people who these kids are and to see life in their point of view. It explains the difference betw een street kids and the kids that live on the street. WeRead MoreThe Emotional, Social, And Academic Effects Of Homelessness On Children1291 Words   |  6 Pagesand academic effects of homelessness on children Hardly a day in life goes by without seeing a homeless child trying to survive, especially in developing countries. Unwanted sightings of homeless children happen every day both in developed and underdeveloped countries. The increase in divorce and trend in cohabitation has led to an increasing number of children being homeless. As stated in the â€Å" Homeless Facts Children and Homelessness - Some Facts conducted by the Committee on Temporary ShelterRead MoreHomeless Youths in Canada Essay examples1762 Words   |  8 PagesEven with the daily struggle faced by youth in obtaining shelter and homelessness becoming a reality for a growing number of Canadians, Canada, with its high quality of life is one country that has always had a global long-standing reputation (Health Canada, 2006). The aim of this paper is to give the reader a better understanding and knowledge with regards to homeless youth. It will be focusing on the reasons why they leave home, their lives on the street and steps they are trying to take to beRead MoreAmerican Youth in the 1960s1593 Words   |  6 Pagesthe influx of immigrants that came here before the Revolution. The 1950s were a happy time. I Love Lucy and Leave It To Beaver were on television. The Everly Brothers, Jerry Lee Lewis, Chuck Berry and Elvis Presley were popular acts in music. The youth movement of the 1960s was necessary in order for America to progress in social, political, economic, and technological ways that could further America from the 1950s into a new era of personal identity and freedom of expression. It was a time of

The Myth of Mental Illness - 2711 Words

The Myth of Mental Illness Mental illness has existed since the dawn of humanity, but has since been perceived and understood in various ways. This essay will examine the contemporaryç  ¾Ã¤ » £Ã¤ º ºdefinition of mental illness and how the definition is shaped more by the contemporary society that creates it rather than by real experience and understanding of the state itself. Unavoidably, this examination of a largely misunderstood subject leads to an investigation of the societal and philosophical influences causing the misunderstanding. Indeed, since the subject of mental health and illness is inextricably and directly related to the nature of reality, the nature of mental illness must be considered not in isolation but in conjunction with the†¦show more content†¦is. Essential to the proper understanding of mental illness, the question is therefore what society?s definition of normal living and normal mental health is. More to the point, what is the nature of society, what is the context within which sanity is defined? Society, after all, is not something natural but something arbitrary and human-made, whereas the workings of one?s mind are fundamentally natural as the end result of natural evolution. In other words, it appears at first glance that a natural function is being defined through contrast with and under a framework of human sociological convention. What is meant by ?society? is society and its metaphysical context?its stereotypical conceptions and beliefs of reality that have such a great influence over the daily actions of most people. These stereotypes result from human civilization, because as environment changes from natural to artificial, one?s mode of thinking and living must obviously also shift from something natural to something conventional that fits with the environment civilization sets. Therefore, society?s mainstream understanding is conventional in nature, as is the aspect of the human psyche that society acknowledges and reinforces, namely the ego. The ego reinforced by society and one?s normal natural mode of thinking may therefore constitute ?theShow MoreRelatedThe Myth Of Mental Illness957 Words   |  4 PagesIn 1961 Thomas Szasz penned a book by the title The Myth of Mental Illness that would go on to cause quite the stir in the world of psychiatry. In the book, Szasz stated his belief that what most psychiatrists would label as mental illnesses are in fact not illnesses at all, but instead what he would go on to call â€Å"problems in living.† This article will take a critical approach at Szasz reasons for his belief in these â€Å"problems in living† including an objective outline of his argument, a discussionRead MoreThe Myth Of Mental Illness750 Words   |  3 Pages During this semester in Psychology 201 one very interesting thing we covered was The Myth of Mental Illness by Thomas Szasz. In this book Szasz states that mental illness has no physiological change. He is not judgmental at all, and discusses the advantages to the patient and the doctor. I totally agree with Szasz on his belief that autism is not a mental illness although autism is treated as a mental illness. Thomas Szasz stated this about autism, â€Å"With the passing of the years, my earlier convictionRead MoreThe Myth Of Mental Illness By Thomas Szasz Summary1472 Words   |  6 PagesReview of Thomas Szasz. M.D.,The Myth Of Mental Illness: Foundations of a Theory of Personal Conduct. Thomas Szasz was one of the first psychiatrist to criticise psychiatry and argue about the concept of mental illness. His book â€Å"The Myth of Mental Illness: Foundations of a Theory of Personal Conduct† highlights the fundamental flaws in the administration of psychiatry, with the aim of challenging the medical characteristics of the concept of mental illness and the wrongful treatment of patientsRead MoreMental Illness781 Words   |  4 Pageshead: MENTAL ILLNESS Mental Illness Natalie Maxwell March 8, 2010 Each year, almost 44 million Americans experience a mental disorder. In fact, mental illnesses are among the most common conditions affecting health today. The good news is that most people who have mental illnesses, even serious ones, can lead productive lives with proper treatment (www.yahoo.com). Mental illnesses are some of the most misunderstand afflictions in today’s society. Too many people think of mental illnessRead MoreThe Portrayal Of Mental Illness962 Words   |  4 PagesPortrayal of mental illness in media, films and television programmes is extensive and predominantly preserves myths and stereotypes about mental illness. People with mental illness are most commonly shown as being violent and aggressive, but they are also frequently depicted as tragic, tortured, genius, dangerous, eccentric, flamboyant, hysterical, sexual, jokers and rebels. Mental health professionals are variously portrayed as incompetent, sinister, unrealistically seductive or rationalist foilsRead MoreMental Health And The Media982 Words   |  4 PagesMental Health and the Media Mental illness in general carries an enormous stigma. People have respect for and take seriously physical ailments but when it comes to mental illness there is still immense discrimination. The stigma that comes from having a mental disorder such as, bi-polar depression, schizophrenia, or panic disorder comes with an enormous societal cost and can cause people not to talk about it. They may feel ashamed, embarrassed or fear stigma. Not seeking treatment causes people livingRead MoreAnorexia Nervosa: Nursing Interventions1326 Words   |  5 PagesAnorexia nervosa: Nursing interventions Anorexia nervosa has a higher mortality rate than any other psychological illness. Its primary clinical feature is extreme emaciation as a result of the patients refusal to maintain a healthy body weight. Weight loss may be achieved through caloric restriction or a combination of caloric restriction and purging behaviors (vomiting, laxatives, and exercise) (Understanding eating disorders, 2013, Australia Psychological Society). Besides self-starvation, otherRead MoreThe Portrayal Of An Issue Like Mental Illness1328 Words   |  6 PagesIt is easy for an audience to be manipulated by the media. The portrayal of an issue like mental illness is totally vulnerable to misrepresentation. Depending on who is writing and their viewpoint, it does not take much to make this issue sympathetic or demonized. If the author of a given piece wants his or her audience to demonize something, the author might use the word isolation†. If that same author wants a sympathetic response he might use the word loneliness†. As far as the New York TimesRead MoreThe Stigma Associated With Bipolar Disorder1448 Words   |  6 Pageseffects remain: often multiplied by individuals that have a limited understanding of the disorder. There are numerous myths related to individuals diagnosed with bipolar disorder. Hopefully a few of these myths will be put to rest after learning more about the disorder. What is bipolar disorder? As defined by the (NIMH 1), â€Å"Bipolar disorder, also known as manic-depressive illness, is a brain disorder that causes unusual shifts in mood, energy, activity levels, and the ability to carry out day-to-dayRead MoreClinical Diagnoses Of Bipolar Disorder1616 Words   |  7 Pagessymptoms that are related to mental illness have increased dramatically within the last several years, and treatment is becoming more specialized. But, unless you study these disorders, or have some degree in psychology, the basis of your knowledge of these disorders comes from media, movies and newspapers. Mass media is the public’s primary source for information so when they decide to present breaking news about some criminal felon who reportedly suffers from mental disorders such as bi-polar or

Development Challenges Tourism In Pakistan â€Myassignmenthelp.Com

Question: Discuss About The Development Challenges Tourism In Pakistan? Answer: Introduction Tourism sector has been considered as the fastest growing sector in the industry. Moreover, it is also has been ranked as the largest revenue earner and contributor to the economic developments and growth within a region. Identification of the sport tourism has been done by the tourism sector and which refers to the understanding of travel which also includes the activities related to sports as an integral market (Ardahaey, 2011). It is of very much essential for the societies and the business organizations to enhance and develop the understanding about the advantages and impacts on sports tourism, potential sponsorship opportunities and other components which are involved in strategizing and planning for a successful event. And this is done so as to compete in emerging sport tourism market. Sport tourism can be considered as beneficial option initiative for economic development, including municipalities, tourism and sport partners. The below executed analysis has been made focused o n the report which involves the discussion on the sports event which has been conducted by a business organization. Mercedes Benz is a multinational corporation which has been operating the business activities and supplying its products and services to sport events. Moreover, the business entity has also been offering a special services .i.e. Mercedes Benz Suites which are used for conducting the different sports events in the region of Singapore and also in other regions. The sports event which has been presented as an example is the The Color Run Night, Singapore (Alexandris Kaplanidou, 2014). This sports event is a 5 kilometer and un-timed colorful night run. Moreover, the further report has been concentrated on describing the different aspects of this sports event which involves tourism receipts, the level of competition faced by the entity etc. The varied range of mechanisms and the tools for analyzing and evaluating the sports event and also the same will be done for Business Corporation, Description of the company Mercedes Benz is Multinational Corporation and is also an international and well renowned name in the sector of automobile manufacturing. The brand name is also a segment of German Company Diamler AG (Babin Zikmund, 2015). The business corporation is a well renowned name in offering luxury vehicles, trucks, busses and coaches. 1926 is the year when the company came to existence and started offering the products and the services and the entity has been headquartered in Stuttgart, Germany. Manufacturing and offering the most comfortable, safest and most efficient vehicles all over the globe has been considered as the prime objective of the business corporation. The business entity is very much customer oriented and due to which the needs and requirements of the consumers are considered on priority. This enables the company to develop and design the vehicles which offers a high level of satisfaction to the consumers. The business firm has been offering the exceptional range of engineeri ng products, visionary designs and standard innovation in their offerings since long duration. The multinational corporation is also involved in sponsoring various sport events and through this medium the promotion is executed on larger grounds (Barcelona Field Study Centre 2017). The business entity has been offering the products and services to the sports events in the region of Singapore. The services offered for the above mentioned sports event are the two storey Mercedes Benz suites a full service bars for the athletes, plush lounge seating after running, free Popsicle tasting etc. Description of the sports event The Color Run Night is a five-Kilometer, un-timed colorful night run in which the participants or the runners are quenched from head to toe in neon colors at each and every milestone. The runners are also wearing black-light, headlamps for illuminating the night life (Bulwa, 2013). This event is also termed as sweet starlit party which is featuring a four color zones and color throws. There is also sweet music played which is pumped from all the zones. This music offers a pleasurable experience of nightlife. The event has been considered as the nocturnal method of experiencing the 5K. The participants or the runners are expected to wear a black-light head lamp which is for capturing the UV reactive powder when the color id thrown and the glow of the color zones and the night attractions throughout the entire neon action (Evans and Campbell., 2013). Generally, this event is also named as a glowtastic party after the start of the event and is same till the end. This event is also terme d as the Happiest 5k event or party on the planet. This is a unique paint race, which is organized for celebrating the happiness, healthiness and independence. The numerous participants and the runners are quenched from head to toe in the neon colors at each and every milestone. Backlight headlamps are wore by the participants so as to lighten the glow of nightlife. This headlamp to snatches the Ultra Violet reactive powder which is thrown over the runners during the color throws. Moreover, it captures the glow of color zones and attractions at night during the whole neon course. At present this event has been considered as one of the largest night event in the world and approximately more than 6 million runners all over the world in over 35 nations (Fyall Shipway, 2013). The event is based on the two major rules and which are required to be followed by the runners, that the runners are expected to come to the beginning line being dressed in the brightest neon styles cloths and fin ish plastered in glowing colors. Description of the services Mercedes Benz is a Multinational Corporation which is a globally renowned name in the industry of automobile manufacturing (Getz, 2008). The business corporation is a well renowned name in offering luxury vehicles, trucks, busses and coaches. Manufacturing and offering the most comfortable, safest and most efficient vehicles all over the globe has been considered as the prime objective of the business corporation. The business firm has been offering the exceptional range of engineering products, visionary designs and standard innovation in their offerings since long duration. The multinational corporation is also involved in sponsoring various sport events and through this medium the promotion is executed on larger grounds. The business entity has been offering the products and services to the sports events in the region of Singapore Toursims recipts The mentioned sports event is an international event that is recognized very well all over the globe. The event tempts the tourists and the travellers on international grounds (Hollensen, 2015). A potential growth has been observed in the sports in the place making objective in the region of Singapore. Moreover, the regions has been organizing number of other sports events, such as, Singapore Grand Prix, Singapore Olympics, Singapore run events etc. On the basis of the conducted research it has been analyzed that in case of Color Night Run 2016, both the tourist arrivals and tourism receipts were estimated more as compared to the predicted data. Approximately, the tourist receipts showed a hike of 7.7% to 16.4 million in comparison and whereas the tourism receipts were noted at 14 and which grew to $24.8 billion (Dias et al., 2014). On the basis of another survey conducted by Singapore Tourism Board it has been determined that tourism sector in Singapore has been considered as the st rongest sector in 2016. Economic factors The main objective of the mentioned event id profit earning and the same has been regulated by The Color Run LLC. The event has also partnered with number of national and international charities, local food pantry or hospital services for children are the examples of these charities. Profit earning has been offering a high rate of growth to the nation. It has been observed that earlier before the execution of this event in 2016 (Nieves Quintana, 2016), Singapore was considered as a weaker economy. But occurrence of this event has imposed number of positive effects on the economy and has also contributed in re-energizing the tourism of the nation. The events tempt the tourists for purchasing the dresses, headlamps, food and beverages and shopping and also on accommodation in the region. This has been largely contributing in the economic development. The organization in country can promote their business operations by sponsoring the event, like; Mercedes Benz (Santos Alonso, 2014). Target market The business entity for this sports event have a wide range of target market as this event can be joined or participated by young, old, local, foreign or the tourists for every age group (Singapore Tourism Board 2017). The sports event is participated by the athletes and common audience who have different speeds and sizes. Only there is an age criteria and .i.e. the participants are required who are below 18 years are required. This waiver form is required to be signed by their guardians and parents, permitting them for race. The children below 7 years are free to run. Demographic competitors Black-light Singapore has been considered as the biggest rival of Color Night Run. As compared to the color night run event the Black-light does not concentrate on how fast the runners are running and what they enjoyed. The athletes and the participants who are in search of good time are welcome to this event. This event has been considered as one of the coolest themed running events all over the globe (The Color Run 2017). An amount of 50$ for first 3000 runners and then goes up to 65$ has been charged as a registration fees. Products There are numerous services offered by the business entity at the Color Night Run event Singapore. For instance, variety and comfortable suites for the participants, these include the suites which are located at the field level (The Color Run 2017). These suites are designed for facilitating the participants with the luxury and other required services. Additional services include the bars for premium seating participants or the tourists. Moreover, these luxury suites includes all the required amenities, VIP parking passes and premium catering services. Varied range of prices and packages are offered by Mercedes Benz. The prices of suites vary and can be chosen by the participants according to their income level and affordability (Woodside Martin, 2008). The suites vary according to their services and these are considered as the best revenue earning source for the sponsors and the economy as a whole. The official websites is the main location from where the participants and tourists can fids required data (Mok, Sparks Kadampully, 2013). Moreover, sets of effective distribution channels are also used by the business organization. Social media through internet has been considered as the biggest promotional medium which has been widely used by the event organizers. Also organization has been making use of offline for grabbing the attention of runners and other related audience. Volunteers for the stadiums and staff and the other workers for assisting the runners and the participants are considered as the people of the organization. The volunteers are trained to assist and aid the participants for offering various services. This also includes check-in process, registration, food and beverages services. Physical Evidence The stadium suites, the food joints and the service bars should have good ambience so as to offer better services to the participants (Goodall Ashworth, 2013). The staff at suites is very comforting and cordial and also a dress code is followed by the staff and volunteers. The below executed is the SWOT analysis which has been conducted for determining the following factor of the sports event: The Color Night Run event Singapore can target the market on wide range as families, old and young people, handicapped people can participate, and this can be considered as the strength of this event. Another plus point of the occurrence of this event is that it is held at weekends and that is the main reason which provides possibility to more audience to participate (Asdullah, Ahmad Parveen, 2015). Weakness Due to less popularity in the regions other than Asia pacific regions the event can face the issue of short of volunteers. Also a communication gap has been observed in the offline and online media and which have grown as a weakness for the event. Sometimes poor planning and miss management can also be proven as a weakness for the event. Opportunities The event has been considered as one of the biggest attraction for the tourists and sports lovers from all over the globe. The same is in the case of media and investors; they are also getting attracted towards this. This attraction develops new opportunities such as development of new partnerships with charity organizations and sponsorships with emerging organizations on local and international level. Intensification in the competitive environment has been considered as the biggest threat for the color Night Run event. Blacklight Run can be considered as the biggest rival which has come-up as the threat for the event and which has also become the reason for diverting the interest of people towards other events. Business model canvas for sports event Product positioning has been termed as the mechanism which is utilized for communicating and establishing the brand image of the company and their products and services in target market. Effective positioning strategies are utilized by Mercedes Benz for executing establishing the products in the market and also the sports event. Product differentiation methodology has been adopted by the business entity for positioning the product (Pedersen Thibault, 2014). For the Color Night Run event, the business entity has been offering its stadium suites and services clubs, where participants and runners. Moreover, the business entity has been offering a varied range of services and that to different cost packages, so it can be experienced by every runner according to their affordability. Management structure The management team plays an integral in the execution of the operations and functionalities of the business. The management has been engaged in the various functions. The below presented is the diagram which has been indicating the management structure for The Color Night Run event in Singapore. This diagram represents the structure which includes different hierarchy of management within the business organization. The top level management of this sports event consists of the advisory committee and authorities which play a role of planning for the sport event also decisions regarding the event, such as; location, city for event are liable to this comity. Duties and responsibilities of middle and lower level management comprises of rewards, instructions for runners etc. Forecasting Revenue generation in the Color Night Run event can be done ticket selling, registrations, memberships etc. On the basis of the conducted research it has been predicted that there will be huge revenues this year, i.e. 70$ million, is the estimated increase by 5% in the second year. An increase in the awareness about this event, there will be a hike in the revenues by 10% for the third year. Conclusion In the limelight of the above executed analysis it has been concluded that Mercedes Benz is the multinational brand name in the sector of automobile and other related services and are organizing a ports event .i.e. the color night run event, Singapore. The above presented report has been References Alexandris, K., Kaplanidou, K. (2014). Marketing sport event tourism: sport tourist behaviors and destination provisions. Sport Marketing Quarterly, 23(3), 125-127. Ardahaey, F.T. (2011). Economic Impacts of Tourism Industry. International Journal of Business andManagement, Vol. 6, No. 8, pp. 206-215. Babin, B.J. and Zikmund, W.G. (2015). Exploring marketing research. Cengage Learning. Barcelona Field Study Centre. (2017). Tourism Costs and Benefits. Retrieved from https://geographyfieldwork.com/TourismProsCons.htm. Bulwa, D. (2013). Color Run attracts casual athletes. 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